feat: add actionable CTAs to all dashboard empty states

- Campaigns: "Build a UTM URL" opens UTM builder modal directly
- Pages/Referrers/Locations/Technology: "Install tracking script"
  links to /installation
- Matches existing CTA pattern from GoalStats

CHANGELOG.md

@@ -8,6 +8,7 @@ The format is based on [Keep a Changelog](https://keepachangelog.com/en/1.1.0/),
 
 ### Improved
 
+- **Actionable empty states.** When a dashboard section has no data yet, you now get a direct action — like "Install tracking script" or "Build a UTM URL" — instead of just passive text. Gets you set up faster.
 - **Animated numbers across the dashboard.** Stats like visitors, pageviews, bounce rate, and visit duration now smoothly count up or down when you switch date ranges, apply filters, or when real-time visitor counts change — instead of just jumping to the new value.
 - **Inline bar charts on dashboard lists.** Pages, referrers, locations, technology, and campaigns now show subtle proportional bars behind each row, making it easier to compare values at a glance without reading numbers.
 - **Redesigned Top Paths.** The Top Paths section on the Journeys page has been completely rebuilt — from bulky cards to a clean, compact list with inline bars that matches the rest of Pulse. Long path sequences are truncated so they stay readable.

components/dashboard/Campaigns.tsx

@@ -206,13 +206,13 @@ export default function Campaigns({ siteId, dateRange, filters, onFilter }: Camp
               <p className="text-sm text-neutral-500 dark:text-neutral-400 max-w-xs">
                 Add UTM parameters to your links to see campaign performance here.
               </p>
-              <Link
+              <button
-                href="/installation"
+                onClick={() => setIsBuilderOpen(true)}
-                className="inline-flex items-center gap-2 text-sm font-medium text-brand-orange hover:text-brand-orange/90 hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand-orange/20 rounded"
+                className="inline-flex items-center gap-2 text-sm font-medium text-brand-orange hover:text-brand-orange/90 hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand-orange/20 rounded cursor-pointer"
               >
-                Learn more
+                Build a UTM URL
                 <ArrowRightIcon className="w-4 h-4" />
-              </Link>
+              </button>
             </div>
           )}
         </div>

components/dashboard/ContentStats.tsx

@@ -6,8 +6,9 @@ import { logger } from '@/lib/utils/logger'
 import { formatNumber } from '@ciphera-net/ui'
 import { useTabListKeyboard } from '@/lib/hooks/useTabListKeyboard'
 import { TopPage, getTopPages, getEntryPages, getExitPages } from '@/lib/api/stats'
+import Link from 'next/link'
 import { Files, FrameCornersIcon } from '@phosphor-icons/react'
-import { Modal, ArrowUpRightIcon, LayoutDashboardIcon } from '@ciphera-net/ui'
+import { Modal, ArrowUpRightIcon, ArrowRightIcon, LayoutDashboardIcon } from '@ciphera-net/ui'
 import { ListSkeleton } from '@/components/skeletons'
 import VirtualList from './VirtualList'
 import { type DimensionFilter } from '@/lib/filters'
@@ -199,6 +200,13 @@ export default function ContentStats({ topPages, entryPages, exitPages, domain,
               <p className="text-sm text-neutral-500 dark:text-neutral-400 max-w-xs">
                 Your most visited pages will appear here as traffic arrives.
               </p>
+              <Link
+                href="/installation"
+                className="inline-flex items-center gap-2 text-sm font-medium text-brand-orange hover:text-brand-orange/90 hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand-orange/20 rounded"
+              >
+                Install tracking script
+                <ArrowRightIcon className="w-4 h-4" />
+              </Link>
             </div>
           )}
         </div>

components/dashboard/Locations.tsx

@@ -11,7 +11,8 @@ import iso3166 from 'iso-3166-2'
 
 const DottedMap = dynamic(() => import('./DottedMap'), { ssr: false })
 const Globe = dynamic(() => import('./Globe'), { ssr: false })
-import { Modal, GlobeIcon } from '@ciphera-net/ui'
+import Link from 'next/link'
+import { Modal, GlobeIcon, ArrowRightIcon } from '@ciphera-net/ui'
 import { ListSkeleton } from '@/components/skeletons'
 import VirtualList from './VirtualList'
 import { ShieldCheck, Detective, Broadcast, MapPin, FrameCornersIcon } from '@phosphor-icons/react'
@@ -280,6 +281,13 @@ export default function Locations({ countries, cities, regions, geoDataLevel = '
                 <p className="text-sm text-neutral-500 dark:text-neutral-400 max-w-xs">
                   Visitor locations will appear here based on anonymous geographic data.
                 </p>
+                <Link
+                  href="/installation"
+                  className="inline-flex items-center gap-2 text-sm font-medium text-brand-orange hover:text-brand-orange/90 hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand-orange/20 rounded"
+                >
+                  Install tracking script
+                  <ArrowRightIcon className="w-4 h-4" />
+                </Link>
               </div>
             )
           ) : (

components/dashboard/TechSpecs.tsx

@@ -6,8 +6,9 @@ import { logger } from '@/lib/utils/logger'
 import { formatNumber } from '@ciphera-net/ui'
 import { useTabListKeyboard } from '@/lib/hooks/useTabListKeyboard'
 import { getBrowserIcon, getOSIcon, getDeviceIcon } from '@/lib/utils/icons'
+import Link from 'next/link'
 import { Monitor, DeviceMobile, FrameCornersIcon } from '@phosphor-icons/react'
-import { Modal, GridIcon } from '@ciphera-net/ui'
+import { Modal, GridIcon, ArrowRightIcon } from '@ciphera-net/ui'
 import { ListSkeleton } from '@/components/skeletons'
 import VirtualList from './VirtualList'
 import { getBrowsers, getOS, getDevices, getScreenResolutions } from '@/lib/api/stats'
@@ -223,6 +224,13 @@ export default function TechSpecs({ browsers, os, devices, screenResolutions, co
               <p className="text-sm text-neutral-500 dark:text-neutral-400 max-w-xs">
                 Browser, OS, and device information will appear as visitors arrive.
               </p>
+              <Link
+                href="/installation"
+                className="inline-flex items-center gap-2 text-sm font-medium text-brand-orange hover:text-brand-orange/90 hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand-orange/20 rounded"
+              >
+                Install tracking script
+                <ArrowRightIcon className="w-4 h-4" />
+              </Link>
             </div>
           )}
         </div>

components/dashboard/TopReferrers.tsx

@@ -5,8 +5,9 @@ import { logger } from '@/lib/utils/logger'
 import Image from 'next/image'
 import { formatNumber } from '@ciphera-net/ui'
 import { getReferrerDisplayName, getReferrerFavicon, getReferrerIcon, mergeReferrersByDisplayName } from '@/lib/utils/icons'
+import Link from 'next/link'
 import { ArrowSquareOut, FrameCornersIcon } from '@phosphor-icons/react'
-import { Modal, GlobeIcon } from '@ciphera-net/ui'
+import { Modal, GlobeIcon, ArrowRightIcon } from '@ciphera-net/ui'
 import { ListSkeleton } from '@/components/skeletons'
 import VirtualList from './VirtualList'
 import { getTopReferrers, TopReferrer } from '@/lib/api/stats'
@@ -155,6 +156,13 @@ export default function TopReferrers({ referrers, collectReferrers = true, siteI
               <p className="text-sm text-neutral-500 dark:text-neutral-400 max-w-xs">
                 Traffic sources will appear here when visitors come from external sites.
               </p>
+              <Link
+                href="/installation"
+                className="inline-flex items-center gap-2 text-sm font-medium text-brand-orange hover:text-brand-orange/90 hover:underline focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-brand-orange/20 rounded"
+              >
+                Install tracking script
+                <ArrowRightIcon className="w-4 h-4" />
+              </Link>
             </div>
           )}
         </div>