---
title: "Google Tag Manager"
description: "Add Pulse analytics via Google Tag Manager. Works with any site using GTM."
category: "platform"
brandColor: "#246FDB"
officialUrl: "https://tagmanager.google.com"
relatedIds: ["wordpress", "shopify", "webflow"]
date: "2026-03-28"
---

Add Pulse via Google Tag Manager — works with any site that already has GTM installed.

---

## Create a Custom HTML tag

Follow these steps to add Pulse through GTM:

1. Go to **Tags -> New -> Custom HTML**
2. Paste the snippet below
3. Set the trigger to **All Pages**
4. Publish your container

```html filename="GTM -> Custom HTML Tag"
<script defer src="https://pulse.ciphera.net/script.js"></script>
```

That's it. Pulse auto-detects the domain from the page, so no extra configuration is needed.

<details>
<summary className="cursor-pointer text-sm text-neutral-400 hover:text-neutral-700 dark:hover:text-neutral-300">Advanced: override domain or configure options</summary>

If your site is registered under a different domain than the page hostname, or you need custom options (API endpoint, storage mode, etc.), use `pulseConfig`:

```html filename="GTM -> Custom HTML Tag (with config)"
<script>
  window.pulseConfig = { domain: "your-site.com" };
</script>
<script defer src="https://pulse.ciphera.net/script.js"></script>
```
</details>

For more details, see the [GTM Custom HTML tag docs](https://support.google.com/tagmanager/answer/6103696).